chicken6000 (November 30, 1999 at 12:00 am)

Photographers appear to be nerds. is this an ad or a documentary?MMMMMM beautiful camera.

prometheancurse (November 30, 1999 at 12:00 am)

beautiful design

ie210 (November 30, 1999 at 12:00 am)

too bad Polaroid dosent make stuff like back then.

utuber001001 (November 30, 1999 at 12:00 am)

good video

acekingie (November 30, 1999 at 12:00 am)

juat bought one! wow!

Roundlay (November 30, 1999 at 12:00 am)

Fantastic! Thanks for posting this!

imflyinn (November 30, 1999 at 12:00 am)

my favorite camera

mickeleh (November 30, 1999 at 12:00 am)

As for the extravagance of the development of the system--not so much. The underlying technology and processes engineered for the SX-70 formed the foundation of alll of Polaroid's mass market cameras that followed. They dominated instant photography until the rise of digital cameras.

mickeleh (November 30, 1999 at 12:00 am)

This wasn't a TV commercial. It was a special film commissioned for the introduction of the product at the Polaroid shareholder's meeting. It was also used at dealer meetings and employee meetings. It was distributed on 16mm film. I think it may have also been available for camera clubs.That makes it even more extravagant. Until the Eames film gained wider distribution on VHS and DVD, and now YouTube, it was seen by very few people.

fooboozlie (November 30, 1999 at 12:00 am)

Well taken. And also consider the incredible extravagance of the entire system. Millions and millions of dollars were spent simply developing the entire system, and the camera itself was horrendously expensive to buy and use. However due to the great economy at the time, this wasn't too much of an issue. Also notice that the ad is dozens of times longer than the average TV ad, employing verbiage that today isn't present in the average American's vocabulary. I guess people today aren't as smart..