Big Changes in Marketer-Publisher Relationships

NEW YORK (YouTube.com/AdAge) -- A majority of marketers believe their direct relationships with publishers and other media-selling entities will grow more important by 2010, while only a quarter see thier relationships with advertising agencies of record growing in importance. As media companies become more like ad agencies, many ad agencies are adding the capabilities of media companies.

Channel: News & Politics
Uploaded: November 30, 1999 at 12:00 am
Author: AdAge

Length: 03:03
Rating: N/A
Views: 11

Tags: ad  advertising  agencies  agency  business  magazines  marketing  media  news  newspapers  publishing  

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